Sydney Startup Refilled Aims to Save 100 Million Plastic Bottles from Landfill
Introducing Refilled: A Solution to Plastic Bottle Waste
A Sydney-based startup called Refilled is on a mission to combat the problem of plastic bottle waste. With the Australian government recently setting new packaging regulations to increase plastic recycling rates, Refilled aims to save 100 million plastic bottles from ending up in landfills.
A Greener Alternative
Refilled’s solution comes in the form of smart drink dispensers called Refillers. These innovative machines are designed to be used with reusable bottles and are installed in shared spaces such as gyms, universities, and offices. They offer a wide variety of still and sparkling drinks in hundreds of flavors, with the option to add caffeine, vitamins, and nootropics.
Impressive Results
Since its launch in August, Refilled has already saved 25,000 bottles across all sites where its dispensers are installed. Early customers include Google’s Sydney office, University of Technology Sydney, University of Sydney, Aeona co-working space, and The Sydney Green House Tech Hub.
Seed Funding and Expansion
To further its mission, Refilled has announced a successful $1.3 million AUD seed round led by impact investor Melt Ventures, with participation from Envato co-founders Cyan Ta’eed and Collis Ta’eed. The funding will be used to manufacture 100 Refillers at the company’s factory in Penrith, NSW. Additionally, five more Refillers will be installed this year, expanding the reach of the startup’s eco-friendly solution.
A Better, More Affordable Beverage Experience
Refilled aims to differentiate itself from big beverage companies by providing a greener alternative to drinks served in plastic bottles or metal cans. The startup also sets itself apart from similar competitors like Bevi, Zip, and Billi Taps by offering all-natural, Australian-made flavors and catering to various shared spaces, not just offices.
A Win-Win Situation
Collis Ta’eed, co-founder of Envato, expressed his support for Refilled, stating that sustainability alone is not enough to change consumer behavior. Refilled’s innovative approach provides a less wasteful model while delivering a better and more affordable beverage experience for consumers.
The Road Ahead
With its eco-friendly solution and growing customer base, Refilled is poised to make a significant impact in reducing plastic bottle waste. By encouraging the use of reusable bottles and offering a wide range of drink options, the startup is paving the way for a greener future.