Microsoft Rebrands Bing Chat to Copilot, Expands Features and Data Protection

Microsoft has announced a rebranding of its AI-powered chatbot, Bing Chat, to Copilot in Bing. The company also renamed the premium version of Bing Chat, previously known as Bing Chat Enterprise, to Copilot. The name changes aim to create a unified Copilot experience for both consumer and commercial customers.

New Features and Data Protection

Along with the name changes, Microsoft has introduced new features and data protection measures for Copilot. Starting from December 1, users who sign into Bing with a corporate account, specifically a Microsoft Entra ID, will benefit from “commercial data protection” while using Copilot in Bing. This means that their data will not be saved or used to train AI models, and Microsoft will not have access to it.

Microsoft plans to expand the eligibility of Copilot with commercial data protection to more Entra ID users over time, at no additional cost. The company hopes to provide a secure and privacy-focused experience for its enterprise customers.

Availability and Pricing

Copilot is now accessible in Windows,, and Bing. It is included in a range of Microsoft’s enterprise subscription plans, such as Microsoft 365 E, E5, Business Premium, and Business Standard, at no extra cost. Additionally, Copilot will be included in Microsoft 365 F3 starting from December 1.

For other customers, Copilot will be available à la carte for $5 per month. This pricing allows users to customize their experience and only pay for the features they need.


With the rebranding of Bing Chat to Copilot, Microsoft aims to provide a unified experience for its chatbot across consumer and commercial customers. The introduction of commercial data protection ensures the privacy and security of enterprise users. The availability of Copilot in various Microsoft platforms and subscription plans offers flexibility and customization options for users.

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