Elon Musk’s Algorithm Update Aims to Boost Smaller Accounts on X
The popular social media platform X, formerly known as Twitter, is set to undergo a major algorithm update, as announced by its owner Elon Musk. Currently, X’s For You feed displays popular and trending posts from a wide network, as well as highlights from users’ follows and friends. However, the upcoming algorithm update will prioritize posts from smaller accounts, including those outside users’ immediate network.
Opening Doors for New Discoveries
Musk shared that the algorithm update aims to expose users to new accounts and content that they may find interesting but haven’t come across yet. This change is expected to provide smaller creators with greater visibility and the opportunity to be discovered by a wider audience. It aligns with Musk’s vision of transforming X into a platform that empowers creators.
Empowering Creators through Features and Monetization
In recent months, X has introduced features tailored towards creators, such as support for long-form posts with an extended character limit for paying subscribers. Additionally, X has enabled creators to upload two-hour videos and launched an ad revenue-sharing program, which has already paid out nearly $20 million to creators. These initiatives are part of Musk’s strategy to allow creators to build their audience on X and monetize their content through ad revenue sharing and subscriptions.
Aiming to Improve Discoverability and Monetization
While X has been successful in attracting creators with its features, many still turn to larger platforms like YouTube, TikTok, and Instagram to reach a wider audience and monetize their content. The algorithm update on X aims to change this trend by giving smaller creators increased reach on the platform. If successful, this could lead to higher X usage and improved discoverability for creators.
The Uncertain Path Ahead
However, X’s ability to regain traction since Musk’s takeover remains uncertain. Competing startups like Bluesky, Post, and Spill have emerged, posing new challenges to X’s growth. Nevertheless, Musk is optimistic about the algorithm update and plans to make it open source, allowing for continuous improvement.
The algorithm update is expected to roll out in the coming days, and its effectiveness in promoting smaller accounts and improving discoverability on X will soon be put to the test.